Soloflex refers both to an exercise machine and to the company created in 1978 by Jerry Wilson which makes the machine. The machine was the first of its kind.
Soloflex also makes the Rockit and adjustable dumbbells.
Soloflex, the company, has been involved in a major lawsuit over the similarly named Bowflex exercise machine which they have claimed damaged their marketing both through "copycat" advertising and later through a major product recall[1]. The case was settled out of court with an 8 million dollar cash payment to Soloflex [2].
Soloflex machines use an elastic element to provide resistance which means that force increases further into the exercise. This has been considered to be a disadvantage by serious weight trainers who have stated that it reduces the efficiency of the exercise provided.
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Categories: Weight training equipment | Company stubs